# Class 6: Zara Fast Fashion Revolution (👗) *July 29, 2025 | [Transcript](./🦦/6nvx(👗)15778_intro_ops_otter_ai.md)* ## 🎯 Teaching Arc **Hook**: "15 days design-to-shelf vs 6 months industry standard" **Puzzle**: Higher production costs yet 76% gross margin **Resolution**: Speed kills markdown risk **Model**: Vertical integration + quick response ## 🗣️ Quality Participation [Extract from transcript - look for professor praise] ## 📊 Quick Scores Focus on: Speed-margin connection insights ## 🔗 421 Diagram ``` 🟢 Vertical integration 🟣 Fashion-conscious Local production Budget shoppers \ / Coordinate ←→ Compel / \ 🟠 Zero clearance 🔴 Fresh weekly High margins Scarcity model ``` ## 📚 Exam Essentials **Concepts**: Information > Inventory, Postponement strategy **Key**: 85% sell at full price (vs 60% industry) **Traps**: ❌"Low cost production" ✅"Low markdown risk" ## 🎓 Recitation Points - "Test with 3 stores → scale if successful" - "Store managers as market sensors" - "Twice-weekly delivery creates urgency" --- *Previous: [EOQ Classic](./5🗞️_EOQ_Classic.md) | Next: [Zara Continued](./7👗_Zara_Continued.md)*