https://github.com/stan-dev/stancon\_talks/tree/master/2018-helsinki/Contributed-Talks/braylan
# Abstract
# introduction
# holiday effect function
# simulated data
### modeling main points
### stan model
### diagnostics
# real data
## keyword: chocolate, last minute gift, fireworks, turkey, pumpkn, pumpkin spice
# simpler models
## keyword: pumpkin - simplified model
## keyword: pumpkin spice - simplified model
# conclusion