# Session #: [Company] **Topic**: [Industry/Operation Type] ## TQFP Scores - **Time**: ⭐⭐⭐☆☆ → [specific metric] - **Quality**: ⭐⭐⭐☆☆ → [specific metric] - **Flexibility**: ⭐⭐⭐☆☆ → [specific metric] - **Price**: ⭐⭐⭐☆☆ → [specific metric] ## Two Bubbles **🎯 WANT** (Product Vision) > [What customers desire] **🏭 HAVE** (Current Capability) > [What resources/processes exist] ## 🌍 Environment > [Market conditions • Regulations • Competition • Constraints] ## 💡 Key Insight > "[Core trade-off in one sentence]" --- ### Examples: **McDonald's** - WANT: Fast, cheap, consistent food - HAVE: Specialized equipment, rigid process - INSIGHT: "Speed requires sacrificing flexibility" **Burger King** - WANT: Customized burgers without wait - HAVE: Flexible stations but slower - INSIGHT: "Flexibility costs time" **JetBlue** - WANT: On-time departures all weather - HAVE: Capacity sized for average - INSIGHT: "Peak capacity is expensive, average capacity is useless"