| **Operation** | **Key Researchers** | **Core Concepts & Resources** | | -------------------------------------------------------------------- | -------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Evaluate** (Performance Metrics) | **Jinhua, Charlie, Scott** | **Mobility Innovation Ecosystem’s Performance Metrics:** <br>- [Mobility innovation ecosystem test and learn](https://www.youtube.com/watch?v=hrj1RteBvBM&t=3397s&ab_channel=MITMobilityInitiative) <br>- [Retraining for EV era](https://www.youtube.com/watch?v=E6N12JuONng&ab_channel=MITMobilityInitiative) <br>- [Which metric makes sense](https://youtu.be/CZiMX4E740g?si=eZse8aXI0xHU7qMu&t=1913) | | **Segment** (Cost-Side Technology & Revenue-Side Customer) | **Moshe, Scott** | **Analytical frameworks for segmentation:** <br>- [Data-driven discrete choice analysis (Nested Logit Models)](https://arxiv.org/pdf/2008.08048) <br>- Scenario discovery for deep uncertainty <br>- [Formal Theory of Strategy (Vanden Steen, 2016)](https://www.dropbox.com/scl/fi/1rr8mo09m74q1n5ns416d/VandenSteen16_formal_strategy.pdf?rlkey=241rz0ghhufrjvyfndnldrj07&dl=0) <br>- [Choosing Technology: An Entrepreneurial Strategy](https://www.dropbox.com/scl/fi/h8iv34co9p74b465f0h0v/choose_tech.pdf?rlkey=qvhjr8tp6eo0he9670rfswdb3&dl=0) | | **Culturate, Collaborate, Capitalize** (Internal Startup Operations) | **Vikash, Charlie** | **Integrated operational strategy & cognitive modeling:** <br>- NSS framework ([Operations Management for Entrepreneurs](https://www.dropbox.com/scl/fi/fm0258wxe2dy6e9pgyb3k/Fine22_OM4Entrep.pdf?rlkey=jo8rn57m9zvufmnhwnyo5h3tx&dl=0) & comic book) <br>- [Manufacturing Strategy Methodology (Fine, 1985)](https://www.dropbox.com/scl/fi/eylbr8cuu7qi001slf4q6/Fine85_ManfStrMtd.pdf?rlkey=tdye3tt31u42713fgc9iln3pb&dl=0) <br>- Rational meaning construction (word-to-world model) <br>- Rational-by-design probabilistic programming ([Chandra25 Domain-Specific PPL](https://www.dropbox.com/scl/fi/hwkr1feehfirl1crp50gm/Chandra25_domain_specific_ppl_memo.pdf?rlkey=607vkpng86h5yfyy6vg6t7zmq&dl=0)) <br>- Program synthesis ([Open-World Cognition](https://arxiv.org/abs/2210.13302)) |