# 🟩D1: Need to Predict Stakeholder Commitment
Traditional prediction approaches attempt to forecast stakeholder commitment through extensive learning—using random utility models, market research, and pilot programs to estimate how customers and partners respond to different quality levels. Like trying to predict which ice cream flavor someone will choose based on past preferences, these models help forecast choices when there's variety and multiple influencing factors. For Tesla, this might have meant months of surveys with luxury car buyers, lengthy negotiations with battery suppliers to understand their constraints, and detailed analysis of competitor offerings to map the market landscape.
However, prediction without prescription suffers from a critical failure mode in environments with perishable commitment: by the time you've gathered all the data, run the models, and made your perfect forecast, the window has slammed shut. Competitors launch "good enough" solutions, potential partners commit elsewhere, and customer attention shifts. Tesla could have spent years perfecting their understanding of exactly how luxury buyers weighted acceleration versus range versus charging time, but while conducting this analysis, established automakers would have captured the early adopter market.
Furthermore, pure prediction provides no guidance on what quality level to actually implement while learning occurs—it can reveal how stakeholders respond to given quality levels but not what quality maximizes value under current uncertainty. This passive learning approach treats the entrepreneur as an outside observer rather than an active participant who must make decisions while simultaneously refining their understanding. In fast-moving markets where opportunities have expiration dates measured in months not years, the luxury of complete information before action rarely exists. The prediction paradox emerges: the very act of taking time to reduce uncertainty can increase the risk of failure by missing the commitment window entirely.