four types of pivot exist:
| from \ to | atom | bit |
| --------- | ------------ | --------------------------------- |
| atom | zerox | mac applications, nvdia software? |
| bit | google glass | seq. of research, movie |
dynamics should be shifted from c2s for all four cases (do we adjust table function for project portfolio?)
- need for shifting dynamics (c2s, [[two_box|two_box]])
-