#### <mark class="purple">Desirability</mark> | Type | Survey Question | Options | |---------------------------|--------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------| | Customer value proposition| Q13: Understanding of competitors in your product category upon launch. | Very Poor; Poor; Somewhat; Fairly Well; Very Well | | Customer value proposition| Q14: Number of direct competitors faced at product launch. | Various options based on startup age and type | | Customer value proposition| Q15: Product comparison to key competitor one year after launch in terms of unique features and benefits. | Rival Had Big/Modest Advantages; Parity; We Had Modest/Big Advantages | | Customer value proposition| Q16: Assessment of the breadth of customer segments targeted one year after product launch. | Too Few/Far Too Few; About Right; Too Many/Far Too Many | | Marketing sales | Q17: Understanding of conversion funnel, customer lifetime value, and customer acquisition costs one year after launch. | Little/No Understanding; Some; Moderate; High; Very High Understanding | | Marketing sales | Q18: Percentage of customers acquired through channel partners in the first year. | 0%; 1-24%; 25-49%; 50-100% | | Marketing sales | Q19: Satisfaction with channel partners' performance in customer acquisition and service during the first year. | Extremely/Somewhat Dissatisfied; Balanced; Somewhat/Extremely Satisfied | | Marketing sales | Q20: Assessment of overall spending to generate customer demand in the first year, given the capital available. | Overspent Significantly/Modestly; Optimal; Underspent (with reasons) | #### <mark class="green">Technological Feasibility</mark> | Type | Survey Question | Options | |-------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------| | Concept research | Q6: Full-time person months spent on concept research before product launch. | 0; 1-2; 3-5; 6-12; 13+ full-time person months | | Concept research | Q7: Conducting rigorous minimum viable product (MVP) tests before product launch. | No MVP Tests; Non-Rigorous MVP Tests; Rigorous MVP Tests | | Concept research | Q8: Depth of team’s collective understanding of unmet customer needs before launching the product. | Superficial; Insufficient; Moderate; Deep; Very Deep | | Process strategy| Q21: Engineering team's performance in terms of meeting key deadlines in the first two years after raising the 1st major round. | Missed Far More Deadlines Than Beat; Missed More Than Beat; Missed and Beat Deadlines At About Same Frequency; Beat More Than Missed; Beat Far More Than Missed | | Process strategy| Q22: Extent of employing structured product development tools and processes two years after raising the 1st major round. | Almost No Structure; Little Structure; Some Structure; Considerable Structure; Highly Structured; Not Applicable: 100% Outsourced | | Process strategy| Q23: Importance of proprietary intellectual property to product’s performance. | Not At All Important; Slightly Important; Moderately Important; Very Important; Extremely Important | | Process strategy| Q24: Make/buy decisions for technology and/or operational capacity. | Rely Less on Third-Party Suppliers; Current Level About Right; Rely More on Third-Party Suppliers | #### <mark class="green">Operational Feasibility</mark> | Team | Each Question | Options for Each Question | |------|---------------|---------------------------| | Team | Q32: How do you assess the current leadership ability of the top management team? | Very Poor, Below Average, Average, Above Average, Excellent | | Team | Q33: In case of an unexpected departure of a function head, how quickly can a replacement be found? | Very Difficult, Somewhat Difficult, Neutral, Somewhat Easy, Very Easy | | Team | Q34: How would you rate the effectiveness of your HR policies and practices? | Very Ineffective, Below Average, Average, Above Average, Very Effective | | Team | Q35: How well balanced is the hiring in your company regarding experience and fresh talent? | Extremely Unbalanced, Somewhat Unbalanced, Balanced, Somewhat Balanced, Extremely Balanced | | Team | Q36: How would you describe your company's culture? | Toxic, Challenging, Neutral, Healthy, Exceptional | | Team | Q37: How clear are the roles and responsibilities of each founder? | Very Unclear, Somewhat Unclear, Clear, Very Clear, Exceptionally Clear | | Team | Q38: How would you describe the relationship between the co-founders? | Very Strained, Somewhat Strained, Neutral, Healthy, Very Healthy | | Team | Q39: How much industry experience does your management team have? | No Experience, Below Average, Average, Above Average, Extensive Experience | | Team | Q40: How would you rate the functional experience of your team in their respective areas? | Very Poor, Below Average, Average, Above Average, Excellent | | Founder | Q41: Clarity of division of responsibilities between top management team members after 1st major round | Not Clear At All, Not Very Clear, Not Always Clear But Not Too Confusing, Somewhat Clear, Very Clear | | Founder | Q42: Conflict levels in top management team over key decisions post 1st major round | Conflict Almost Daily, Conflict Frequently, Moderate Amount Of Conflict, Little Conflict, Almost Never Disagreed | | Founder | Q43: Nature of disagreements among top management team members | Almost Always Hot, Usually Hot, Cool and Hot Episodes in Balance, Usually Cool, Almost Always Cool | | Founder | Q44: Age of respondent at the time of raising startup's 1st major investment round | 18-24 Years Old, 25-29 Years Old, 30-39 Years Old, 40+ Years Old | | Founder | Q45: Gender of the respondent | Male, Female, Transgender, Non-Binary, Non-Conforming, Other, Prefer to Not Disclose | | Founder | Q46: Self-description of the respondent in the context of leading the venture | Scale of descriptors from 'Does not usually describe me' to 'Describes me very well' for various traits like Control Freak, Visionary, Charismatic, etc. | | Founder | Q47: Motivators for pursuing an entrepreneurial career | Scale from 'Not At All A Motivation' to 'A Crucial Concern' for motivations like Desire For Autonomy, Desire To Build Something New, etc. | #### <mark class="red">Viability</mark> This arrangement now shows the question first, followed by the corresponding options for each question. Here's the updated table with each question from Q2 to Q5 listed separately, making a total of 16 rows: Here's the summarized table titled "Viability" from the GPT survey, covering four types of questions: Outcomes, Product Strategy, Financial and Economic Analysis, and Investors. | Question Type | Specific Question | Options Provided | |------------------------------|------------------------------------------------------|--------------------------------------------------| | Outcomes | Q1: Current venture status and commitment date | Operating and Independent, Committed to Acquire, Committed to Shut Down | | Outcomes | Q2: Value of startup's 1st round equity/notes in 2019| <50%, 50-150%, 150% of Amount Invested | | Outcomes | Q3: Cash flow and fundraising plans end of 2019 | Negative Cash Flow with/without Fundraising, Positive Cash Flow with/without Fundraising | | Outcomes | Q4: Proceeds to 1st round investors after shutdown | <50%, 50-150%, 150% of Amount Invested | | Outcomes | Q5: Value of acquisition proceeds to investors | <50%, 50-150%, >150% of Amount Invested | | Product Strategy | Q9: Propensity to pivot post 1st major round | Far Too Few, Too Few, About Right, Too Many, Far Too Many Pivots | | Product Strategy | Q10: Early adopters vs mainstream customer needs | Very Different, Different, Some Differences, Similar, Nearly Identical | | Product Strategy | Q11: Initial strategy for early adopters/mainstream | Unaware of Different Needs, Tailored for Early Adopters, Tailored for Mainstream | | Product Strategy | Q12: Maturity of product category at launch | Less Than 2 Years, 2-9 Years, 10 Years or More | | Financial and Economic Analysis | Q25: Confidence in financial metrics projections | Low, Moderate, High Confidence | | Financial and Economic Analysis | Q26: Confidence in path to long-term profitability | Very Low, Low, Moderate, High, Very High | | Financial and Economic Analysis | Q27: Assessment of burn rate post 1st major round | Much Too Low, Lower than Optimal, Close to Optimal, Higher than Optimal, Much Too High | | Investors | Q28: Capital raised compared to goal | <75%, 75-125%, >125% | | Investors | Q29: Value provided by largest investors | Much Less, Somewhat Less, About What Was, More, Far More Than Expected | | Investors | Q30: Conflict with investors over key decisions | Frequent Serious Conflict, Some Constructive and Divisive, Moderate, Little, No Conflict | | Investors | Q31: Presence of formal board with investor member | Yes, No |