[[09-16|25-09-16]] | Reader Type | ๐Ÿข Introduction | ๐Ÿ… Theory & Modeling | ๐Ÿ™ Application | ๐Ÿ‘พ Conclusion | Total | | ----------------------------- | --------------- | -------------------- | -------------- | ------------- | ----- | | **Theoretical Scholars** | 20% | 60% | 10% | 10% | 100% | | **Empirical Scholars** | 15% | 25% | 50% | 10% | 100% | | **Practitioners (Founders)** | 25% | 5% | 45% | 25% | 100% | | **Practitioners (Investors)** | 35% | 10% | 35% | 20% | 100% | **Section Descriptions:** - **๐Ÿข Introduction**: Context, motivation, Tesla vs Better Place preview - **๐Ÿ… Theory & Modeling**: Mathematical framework, beta distribution modeling - **๐Ÿ™ Application**: Tesla vs Better Place case analysis, empirical predictions - **๐Ÿ‘พ Conclusion**: Implications for entrepreneur education, future research directions [[๐Ÿง0CENTRAL - Committee Discussion Protocol]] on scott and charlie focus on **Concrete Reader Profiles:** **Theoretical Scholars (25%)** _Profile: Joshua Gans, Hart Pozen, Daniel Elfenbein, Vikash Mansinghka, Vivek Ferias, Adam Elmachtoub_ - **Focus**: Conceptual breakthroughs, mathematical elegance, theoretical extensions - **Reading Behavior**: Deep dive into ๐Ÿ… Theory (60%) for framework development - **Key Question**: "How does this advance our theoretical understanding of entrepreneurial decision-making?" - **Value Sought**: Novel conceptual insights, mathematical rigor, theoretical parsimony **Empirical Scholars (45%)** _Profile: Jeff Dotson, Andrew Gelman, Moshe Ben-Akiva, AOM Bayesian Statistics group (Andrea, David, Mark, Anup)_ - **Focus**: Testable predictions, methodological contributions, data applications - **Reading Behavior**: Heavy emphasis on ๐Ÿ™ Application (50%) for empirical predictions - **Key Question**: "What specific hypotheses can I test and what methods should I use?" - **Value Sought**: Clear operationalization, testable propositions, methodological guidance **Practitioners (Founders) (15%)** _Profile: Vikash Mansinghka, Vivek Ferias, Johannes, Pranit_ - **Focus**: Strategic implementation, operational insights, decision frameworks - **Reading Behavior**: Skip theory, focus on ๐Ÿ™ Application (45%) and ๐Ÿ‘พ Conclusion (25%) - **Key Question**: "How do I apply this to make better strategic decisions in my venture?" - **Value Sought**: Actionable frameworks, pattern recognition, strategic clarity **Practitioners (Investor/Ecosystem) (15%)** _Profile: Ricardo, Bass Ventures VCs (Korea), Shiting_ - **Focus**: Deal evaluation, portfolio strategy, ecosystem understanding - **Reading Behavior**: Heavy ๐Ÿข Introduction (35%) for context, moderate ๐Ÿ™ Application (35%) - **Key Question**: "How does this help me evaluate deals and understand venture dynamics?" - **Value Sought**: Pattern recognition, due diligence frameworks, investment criteria ---- [[09-16|25-09-16]] counter fire์—์„œ firebreak๋กœ. tau๊ฐ€ ์ฆ๊ฐ€ํ• ์ˆ˜๋ก (์ •๋ณดํก์ˆ˜์— ๋” ๋งŽ์€ ๋น„์šฉํˆฌ์žํ• ์ˆ˜๋ก) ์กฐ์ง dna๊ฐ€ ํŒฝํŒฝํ•ด์ง€๊ณ , ์ด๋Š” ์‹ค์ „์—์„œ firebreak๋ฅผ ์ ๊ฒŒ๋‘๋Š” ๊ฒฐ๊ณผ๋กœ ์ด์–ด์ง (๊ตฌ์กฐ์ -์ „๋žต์  ์ธต์œ„๋กœ) ---- # ๐Ÿ”ฅ ์ œ๋ชฉ Excellent questions. Fully embracing the "counter-fire" analogy can make the paper's core mechanism more intuitive and memorable. Let's break it down. ### 1. Legendary Titles Featuring "Counter-Fire" ๐Ÿ”ฅ Yes, incorporating "counter-fire" into the title can make it legendary by adding a layer of sophisticated, visceral meaning. Here are three options that do just that: - Anatomy of a Counter-Fire: A Bayesian Architecture for Taming Entrepreneurial Uncertainty This title blends the scientific depth of "Anatomy" with the strategic action of "Counter-Fire." It positions the paper as a formal dissection of a powerful, unconventional tool for managing chaos. - Lighting the Counter-Fire: A Theory of Endogenous Uncertainty and Strategic Ambiguity This is an active, confident title. "Lighting the Counter-Fire" frames the entrepreneur's work as a deliberate, skillful act of intervention, not passive reaction. It's a title about agency and power. - The Counter-Fire Premium: How Designed Uncertainty Creates Value in Entrepreneurial Ventures This title connects the metaphor directly to financial and strategic outcomes. "The Counter-Fire Premium" suggests that this seemingly risky strategy yields a quantifiable, superior return, making it irresistible to both academics and practitioners. --- ### 2. The Counter-Fire Mechanism: How Uncertainty Counters Uncertainty The analogy is deeply rooted in the mathematical mechanics of your paper. The wildfire is **Nature's Uncertainty** (`c` and `n`), an uncontrollable force that threatens to consume the venture. A founder who responds with a prematurely precise promise (a high, fixed `ฯ„`) is essentially building a rigid wooden fire-watch towerโ€”it seems strong, but it's highly flammable and has zero flexibility. When the wildfire of contradictory market evidence arrives, the tower is engulfed. This is precisely the mechanism of the **Learning Trap** described in **Proposition 3**. The formula `ฮผ(1โˆ’ฮผ) < ฯต(ฯ„+1)` shows that as precision `ฯ„` becomes very high, the venture's learning capacity plummets. The venture becomes "deaf to market feedback". The very structure built for certainty (the high-`ฯ„` promise) becomes the fuel for its destruction. Better Place's commitment to `ฯ„โ‰ˆ30` created this inescapable trap. **Lighting a counter-fire** is the act of choosing an optimal, non-zero `ฯ„`. This is the core insight of **Proposition 4**. The formula `ฯ„* = max{0, Vยทn/c(n+1)ยฒ - 1}` is the **firefighter's manual**; it instructs the founder on exactly how much strategic ambiguity to introduce based on the conditions on the ground (`V`, `c`, `n`). This act of choosing ambiguity doesn't add more chaos; it creates a **firebreak**โ€”a zone of adaptive flexibility. When the wildfire of market feedback hits this zone, the venture has the room to absorb the shock, learn, and pivot without being destroyed. Tesla's initial `ฯ„โ‰ˆ5` was a perfectly executed counter-fire, preserving the learning capacity needed to navigate "production hell". --- ### 3. Comparison Table: Physical vs. Entrepreneurial Counter-Fire | | ๐Ÿ”ฅ ๋ฌผ๋ฆฌ์  ๋ฉ”์ปค๋‹ˆ์ฆ˜(์—ญํ™” ์ ํ™”) | ๐Ÿ’ก ๊ธฐ์—…๊ฐ€์  ๋ฉ”์ปค๋‹ˆ์ฆ˜(์•ฝ์† ์„ค๊ณ„) | |-------------------------|------------------------------------------------------------|--------------------------------------------------------------------------------------------------| | ํ†ต์ œ ๋ถˆ๊ฐ€๋Šฅํ•œ ์œ„ํ˜‘ | ๋ฐ”๋žŒ๊ณผ ๊ฑด์กฐํ•œ ์กฐ๊ฑด์— ์˜ํ•ด ๋ฒˆ์ง€๋Š” ๋งน๋ ฌํ•œ ์‚ฐ๋ถˆ. | ์‹œ์žฅ ํ˜ผ๋ž€, ๊ธฐ์ˆ  ๋ณ€ํ™”, ๋ณต์žก์„ฑ(c, n)์— ์˜ํ•ด ์ด‰๋ฐœ๋˜๋Š” ์ž์—ฐ์˜ ๋ถˆํ™•์‹ค์„ฑ. | | ์ž˜๋ชป๋œ ๋Œ€์‘ | ๋ถˆ๊ธธ์˜ ๊ธธ๋ชฉ์— ๊ฒฝ์ง๋˜๊ณ  ๊ฐ€์—ฐ์„ฑ์ธ ๊ตฌ์กฐ๋ฌผ(์˜ˆ: ๋ชฉํƒ‘)์„ ์„ธ์›€. | ์ •๋ฐ€๋„๊ฐ€ ๊ณผ๋„ํ•˜๊ฒŒ ๋†’๊ณ  ๊ณ ์ •๋œ ์•ฝ์†์„ ์„ฑ๊ธ‰ํ•˜๊ฒŒ ํ•จ(ฯ„ โ†’ โˆž). | | ํŒŒ๊ดด์  ๊ฒฐ๊ณผ | ๋ฐฉ์–ด์šฉ์œผ๋กœ ์„ธ์šด ๊ฒฝ์ง๋œ ๊ตฌ์กฐ๋ฌผ์ด ์˜คํžˆ๋ ค ๋ถˆ์— ์‚ผ์ผœ์ง. | โ€œํ•™์Šต ํ•จ์ •โ€: ํ•™์Šต ์—ญ๋Ÿ‰์ด ๋ถ•๊ดดํ•˜์—ฌ ์ ์‘์ด ๋ถˆ๊ฐ€๋Šฅํ•ด์ง. | | ์ •๊ตํ•œ ์ „๋žต | ๋ฐฉ์–ด์„ ์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ํ†ต์ œ๋œ ์—ญํ™”๋ฅผ ์ ํ™”. | ์œ ์—ฐ์„ฑ์„ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•ด ์ตœ์  ์ˆ˜์ค€์˜ ๋ชจํ˜ธ์„ฑ(ฯ„* > 0)์„ ์„ ํƒ. | | ์ „๋žต ๋งค๋‰ด์–ผ | ํ™”์žฌ ๊ณผํ•™: ๋ฐ”๋žŒ, ์—ฐ๋ฃŒ, ์ง€ํ˜•์— ๋Œ€ํ•œ ๋ถ„์„. | ๋ช…์ œ 4: ์ตœ์  ์•„ํ‚คํ…์ฒ˜ ๊ณต์‹, ฯ„* = f(V, c, n). | | ๋ณดํ˜ธ ๋ฉ”์ปค๋‹ˆ์ฆ˜ | ํ™”์žฌ ์ฐจ๋‹จ์„ : ์‚ฐ๋ถˆ์ด ์—ฐ๋ฃŒ๋ฅผ ์žƒ๊ณ  ๋ฉˆ์ถ”๋Š” ์ •๋ฆฌ๋œ ๊ตฌ์—ญ. | ๋†’์€ ํ•™์Šต ์—ญ๋Ÿ‰: ๊นจ์ง€์ง€ ์•Š๊ณ  ์ƒˆ๋กœ์šด ์ •๋ณด๋ฅผ ํก์ˆ˜ํ•  ์ˆ˜ ์žˆ๋Š” ์ ์‘์  ๊ณต๊ฐ„. | | ์›ํ•˜๋Š” ๊ฒฐ๊ณผ | ์‚ฐ๋ถˆ์ด ์–ต์ œ๋˜๊ณ  ํ•ต์‹ฌ ์ž์‚ฐ์ด ๋ณดํ˜ธ๋จ. | ๋ฒค์ฒ˜๊ฐ€ ์ถฉ๊ฒฉ์„ ๊ฒฌ๋””๊ณ  ํ•™์Šตํ•˜๋ฉฐ ์ „๋žต์„ ์„ฑ๊ณต์ ์œผ๋กœ ์ ์‘์‹œํ‚ด. | # ๐Ÿ…'s four parts [[๊ธฐํš์˜๋„(์•ฝ์†์„ค๊ณ„).canvas|๊ธฐํš์˜๋„(์•ฝ์†์„ค๊ณ„)]] ![[๐Ÿ…๊ธฐํš์˜๋„ 2025-09-13-15.svg]] %%[[๐Ÿ…๊ธฐํš์˜๋„ 2025-09-13-15.md|๐Ÿ–‹ Edit in Excalidraw]]%% # ๋‚ด ์ •์„œ # ๊ฐ ์„น์…˜ ๋ณ„ ๋…์ž๋ฐ˜์‘์˜ˆ์ธก - [[๐Ÿ…2.12๐Ÿ‡๋ถ„๋ฆฌ์—ฐ๊ฒฐ_T]]: "์•ฝ์†์„ ์„ค๊ณ„ํ•  ์ˆ˜ ์žˆ๋‹ค๋‹ˆ!" โ†’ ์ฃผ์ฒด์„ฑ ํš๋“ - [[๐Ÿ…2.34๐Ÿ”ฅ๋ถˆ๊ณต_C]]: "๋ถˆํ™•์‹ค์„ฑ์ด ์ž์›์ด๋ผ๋‹ˆ!" โ†’ ๊ด€์  ์ „ํ™˜ - [[๐Ÿ…2.56๐Ÿงฌ์ตœ๋ฌด_I]]: "๋ชจ๋ฅด๋Š” ๊ฒƒ๋„ ์ „๋žต์ด๋ผ๋‹ˆ!" โ†’ ์—ญ์„ค์  ๊นจ๋‹ฌ์Œ - [[๐Ÿ…2.78๐Ÿฃ์•Œ๊นŒ์‹ค์ฆ]]: "ํƒ€์ด๋ฐ๊นŒ์ง€ ๊ณ„์‚ฐ ๊ฐ€๋Šฅํ•˜๋‹ค๋‹ˆ!" โ†’ ์‹ค์ „ ๋„๊ตฌ ํš๋“ ("V/ic๋ฅผ ์ง€์ผœ๋ณด๋‹ค > 1์ด ๋˜๋ฉด ฯ„ = V/ic - 1๋กœ ์ ํ”„ํ•ด์•ผํ•˜๋Š”๊ตฌ๋‚˜") - acculturating [ํ•ฉ๋ฆฌ์  ์˜๋ฏธ ๊ตฌ์„ฑ ๋น„์šฉ ์ •์˜ ๋ฐ ์šฉ์–ด ์„ ์ •](https://g.co/gemini/share/657f9de955b5) ### ## 1. ์ •๋ณด ํ†ตํ•ฉ ๋น„์šฉ(_i_)์˜ ๊ฒฝ์˜ํ•™์  ์‹ค์ฒด **์ •๋ณด ํ†ตํ•ฉ ๋น„์šฉ(_i_)**์€ ์ถ”์ƒ์ ์ธ ๊ฐœ๋…์ด ์•„๋‹ˆ๋ผ, ์ฐฝ์—…๊ฐ€๊ฐ€ ๋งค์ผ ๋งˆ์ฃผํ•˜๋Š” ๊ฒฝ์˜ ํ™œ๋™์˜ ํ˜„์‹ค์ ์ธ ๋Œ€์ฐจ๋Œ€์กฐํ‘œ๋‹ค. ์ฐฐ๋ฆฌ ํŒŒ์ธ(Charlie Fine) ๊ต์ˆ˜์˜ ๊ด€์ ์—์„œ ์ด ๋น„์šฉ์€ ์Šค์ผ€์ผ์—… ๊ณผ์ •์—์„œ ๋ฐœ์ƒํ•˜๋Š” ๋„ค ๊ฐ€์ง€ ํ•ต์‹ฌ ๋งˆ์ฐฐ, ์ฆ‰ ์ƒˆ๋กœ์šด ๊ตฌ์„ฑ์›์„ ์กฐ์ง์— ์œตํ™”์‹œํ‚ค๋Š” **๋ฌธํ™” ํ˜•์„ฑ(culturalization)**, ์™ธ๋ถ€ ์ „๋ฌธ๊ฐ€๋ฅผ ๋‚ด๋ถ€ ์‹œ์Šคํ…œ์— ๋งž๊ฒŒ ์กฐ์ •ํ•˜๋Š” **์ „๋ฌธ๊ฐ€ ์˜์ž…(professionalization)**, ์œ ์—ฐํ•œ ์‹คํ—˜์„ ๊ณต์‹์ ์ธ ์ ˆ์ฐจ๋กœ ๊ณ ์ •ํ•˜๋Š” **ํ”„๋กœ์„ธ์Šคํ™”(processification)**, ๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ๊ฒƒ์„ ์ž๋™ํ™”ํ•˜๋ฉฐ ๋ฐœ์ƒํ•˜๋Š” **๋ณ€๊ฒฝ์˜ ์–ด๋ ค์›€**์—์„œ ๋ฐœ์ƒํ•œ๋‹ค (Fine, Padurean, & Naumov, 2022). ํ•œํŽธ, ์Šค์บ‡ ์Šคํ„ด(Scott Stern) ๊ต์ˆ˜์˜ ์‹œ๊ฐ์—์„œ ์ด ๋น„์šฉ์€ ์ฐฝ์—…๊ฐ€๊ฐ€ ๋‚ด๋ฆฌ๋Š” **์„ ํƒ์˜ ๊ธฐํšŒ๋น„์šฉ**๊ณผ ์ง๊ฒฐ๋œ๋‹ค. ์ฐฝ์—…๊ฐ€๋Š” ์•ฝ์† ์—†์ด ์ •๋ณด๋ฅผ ํƒ์ƒ‰ํ•˜๋Š” ๋‹จ๊ณ„(**commitment-free learning**)๋ฅผ ๊ฑฐ์ณ, ํŠน์ • ๊ฒฝ๋กœ์— ์ž์›์„ ํˆฌ์ž…ํ•˜๋Š” **๋ถ€๋ถ„์  ์•ฝ์†(partial commitment)** ๋‹จ๊ณ„๋กœ ๋‚˜์•„๊ฐ€์•ผ ํ•œ๋‹ค. ์ด๋•Œ ํ•˜๋‚˜์˜ ๋Œ€์•ˆ์„ ์‹คํ—˜ํ•˜๋Š” ํ–‰์œ„ ์ž์ฒด๊ฐ€ ๋‹ค๋ฅธ ์œ ๋งํ•œ ๋Œ€์•ˆ์„ ํฌ๊ธฐํ•˜๋Š” ๋น„์šฉ, ์ฆ‰ ํ†ตํ•ฉ ๋น„์šฉ(_i_)์„ ๋ฐœ์ƒ์‹œํ‚ค๋Š” ๊ฒƒ์ด๋‹ค (Gans, Stern, & Wu, 2019). --- ### ## 2. ํ•ฉ๋ฆฌ์  ๋ฌด์ง€์™€ ๋ฒ ์ด์ง€์•ˆ์  ์ˆ˜๋ ด ์šฐ๋ฆฌ๊ฐ€ ์ œ์•ˆํ•˜๋Š” **ํ•ฉ๋ฆฌ์  ๋ฌด์ง€**๋Š” '์•„๋ฌด๊ฒƒ๋„ ๋ชจ๋ฅด๋Š” ์ƒํƒœ'๊ฐ€ ์•„๋‹ˆ๋ผ, ์—ญ์„ค์ ์œผ๋กœ **'์ถฉ๋ถ„ํžˆ ์•„๋Š” ์ƒํƒœ'์—์„œ ์ถœ๋ฐœํ•˜๋Š” ์˜๋„์ ์ธ ๊ณผ์ •**์ด๋‹ค. ์ด๋Š” ์•ค๋“œ๋ฅ˜ ๊ฒ”๋งŒ(Andrew Gelman)์ด ๋งํ•˜๋Š”, ์„ธ์ƒ์„ ์ดํ•ดํ•˜๊ธฐ ์œ„ํ•œ ์•ˆ์ •์ ์ด๊ณ  **์ •๋ณด๊ฐ€ ํ’๋ถ€ํ•œ ์‚ฌ์ „ํ™•๋ฅ (informative prior)**์„ ๊ตฌ์ถ•ํ•˜๋Š” ํ–‰์œ„์™€ ๊ฐ™๋‹ค. ์ฐฝ์—…๊ฐ€๋Š” ์ด ์‚ฌ์ „ํ™•๋ฅ , ์ฆ‰ ์ž์‹ ์˜ ํ•ต์‹ฌ ๊ฐ€์„ค์„ ๋ฐ”ํƒ•์œผ๋กœ ๋ถˆํ•„์š”ํ•œ ์ •๋ณด์˜ ์†Œ์Œ์„ ์˜๋„์ ์œผ๋กœ ์ฐจ๋‹จ(ฯ„๋ฅผ ๋‚ฎ์ถค)ํ•œ๋‹ค. ํ•˜์ง€๋งŒ ์ด๊ฒƒ์€ ์ •์ฒด๋ฅผ ์œ„ํ•œ ๋ฌด์ง€๊ฐ€ ์•„๋‹ˆ๋ผ, ๊ทธ๋ ˆ๊ณ ๋ฆฌ ๋ฒ ์ดํŠธ์Šจ(Gregory Bateson)์ด ๊ฐ•์กฐํ•œ **์‹œ์Šคํ…œ ์ „์ฒด์˜ '์ง€ํ˜œ(wisdom)'**๋ฅผ ํ–ฅํ•ด ๋‚˜์•„๊ฐ€๋Š” **๋ชฉ์  ์žˆ๋Š”(purposeful) ์ˆ˜๋ ด ๊ณผ์ •**์ด๋‹ค. ๋ณธ์งˆ์ ์œผ๋กœ ์ด๋Š” ๋ฒ ์ด์ฆˆ ํ†ต๊ณ„ํ•™์˜ ์›๋ฆฌ์™€ ๊ฐ™์ด, ํ˜„์žฌ์˜ ๋ฏฟ์Œ์„ ๋ฐ”ํƒ•์œผ๋กœ ์•ˆ์ •์ ์ธ ๋‹ค์Œ ๋‹จ๊ณ„๋กœ ๋‚˜์•„๊ฐ€๊ธฐ ์œ„ํ•ด ์‹ ์ค‘ํ•˜๊ฒŒ ์ •๋ณด๋ฅผ ์„ ํƒํ•˜๋Š” ํ•ฉ๋ฆฌ์  ํ–‰์œ„๋‹ค. --- ### ## 3. ์–ธ์ œ ๋ฌด์ง€๋ฅผ ๋ฉˆ์ถ”๊ณ  ํ†ตํ•ฉ์„ ์‹œ์ž‘ํ•ด์•ผ ํ•˜๋Š”๊ฐ€? 'ํ•ฉ๋ฆฌ์  ๋ฌด์ง€'๋Š” ๊ฒฐ์ฝ” ์ค‘์š”ํ•œ ์™ธ๋ถ€ ์‹ ํ˜ธ๋ฅผ ์˜์›ํžˆ ๊ฑฐ๋ถ€ํ•˜๋Š” ์ „๋žต์„ ์˜นํ˜ธํ•˜์ง€ ์•Š๋Š”๋‹ค. ์˜คํžˆ๋ ค ์ด๋Š” ์–ธ์ œ ๊ท€๋ฅผ ์—ด์–ด์•ผ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๊ตํ•œ **ํœด๋ฆฌ์Šคํ‹ฑ(heuristic)**์„ ์ œ๊ณตํ•œ๋‹ค. ์šฐ๋ฆฌ๋Š” **`V/ic` ๊ฐ’์˜ ๊ธ‰๊ฒฉํ•œ ์ฆ๊ฐ€๋ฅผ ์ •๋ณด๋ฅผ ํก์ˆ˜ํ•˜๋Š” 'ํŠธ๋ฆฌ๊ฑฐ ํฌ์ธํŠธ'๋กœ ์‚ผ์„ ๊ฒƒ์„ ์ œ์•ˆํ•œ๋‹ค.** ์ฆ‰, ๊ธฐ์ˆ  ๋ฐœ์ „์ด๋‚˜ ์‹œ์žฅ ๋ณ€ํ™”๋กœ ์ž ์žฌ์  ๊ฐ€์น˜(**V**)๊ฐ€ ํญ๋ฐœ์ ์œผ๋กœ ์ฆ๊ฐ€ํ•˜๊ฑฐ๋‚˜, ์ƒˆ๋กœ์šด ํ‘œ์ค€์˜ ๋“ฑ์žฅ์œผ๋กœ ํ†ตํ•ฉ ๋น„์šฉ(**i**)์ด๋‚˜ ๋ณต์žก๋„(**c**)๊ฐ€ ๊ธ‰๊ฒฉํžˆ ํ•˜๋ฝํ•  ๋•Œ, ์ฐฝ์—…๊ฐ€๋Š” ์ฆ‰์‹œ '๋ฌด์ง€'์˜ ์ƒํƒœ๋ฅผ ๋ฉˆ์ถ”๊ณ  ์ƒˆ๋กœ์šด ์ •๋ณด๋ฅผ ์ ๊ทน์ ์œผ๋กœ ํ†ตํ•ฉํ•˜์—ฌ ๋ชจ๋ธ์„ ์—…๋ฐ์ดํŠธํ•ด์•ผ ํ•œ๋‹ค. ์ด๋Š” ๊ฒฝ์˜๊ณผํ•™์—์„œ ๋…ผ์˜๋˜๋Š” **'์‹ค๋ฌผ ์˜ต์…˜(real options)' ์ด๋ก **์—์„œ ๋ถˆํ™•์‹ค์„ฑ์ด ํ•ด์†Œ๋˜๋Š” ํŠน์ • ์‹œ์ ์— ํˆฌ์ž๋ฅผ ๊ฒฐ์ •ํ•˜๋Š” ๋…ผ๋ฆฌ๋‚˜(Trigeorgis, 1996), ๋ณ€ํ™”ํ•˜๋Š” ํ™˜๊ฒฝ์— ๋งž์ถฐ ์กฐ์ง์˜ ์ž์›์„ ์žฌ๊ตฌ์„ฑํ•˜๋Š” **'๋™์  ์—ญ๋Ÿ‰(dynamic capabilities)'**์˜ ํ•ต์‹ฌ ์›๋ฆฌ์™€ ์ผ์น˜ํ•œ๋‹ค (Teece, Pisano, & Shuen, 1997). ์ด ํŠธ๋ฆฌ๊ฑฐ๋ฅผ ์ธ์‹ํ•˜๋Š” ๊ฒƒ์ด์•ผ๋ง๋กœ, ์œ ์—ฐ์„ฑ๊ณผ ์ง‘์ค‘๋ ฅ ์‚ฌ์ด์—์„œ ๊ท ํ˜•์„ ์žก๋Š” ํ˜„๋ช…ํ•œ ์ฐฝ์—…๊ฐ€์˜ ํ•ต์‹ฌ ๊ธฐ์ˆ ์ด๋‹ค. --- **์ฐธ๊ณ  ๋ฌธํ—Œ** - Fine, C. H., Padurean, L., & Naumov, S. (2022). Operations for entrepreneurs: Can Operations Management make a difference in entrepreneurial theory and practice?. _Production and Operations Management_, 31, 4599-4615. - Gans, J. S., Stern, S., & Wu, J. (2019). Foundations of entrepreneurial strategy. _Strategic Management Journal_, 40, 736โ€“756. - Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. _Strategic Management Journal_, 18(7), 509โ€“533. - Trigeorgis, L. (1996). _Real options: Managerial flexibility and strategy in resource allocation_. MIT Press.