[[09-17|25-09-17]] - flexible environment must also be included along with the flexible organism because, as I have already said, the organism which destroys its environment destroys itself. The ⭐️unit of survival is a flexible organism-in-its-environment.⭐️ - frequency of use of a given idea becomes which a determinant we call Mind; [[09-13|25-09-13]] [[bateson00_ecology_of_mind]] chapters on - somatic change introduce "survival of ramarcian inheritance has survival value" - double bind: information is "difference that causes difference"how double bind double bind theory - > But trial and error must always biologically and/or always involve error, psychically expensive. and error is. It follows therefore that adaptive change must always be #🌲 hierarchic. > epistemology backwards: in truth, the message constitute the relationship, and words like "dependency" are verbally coded descriptions of patterns immanent in the combination of exchanged messages. > This weaving of contexts and of messages which propose context - but which like all msgs whatsoever, have meaning only by virtue of context is the subject matter of so-called double bind theory > Two aspects of a transcontextual syndrome: First, that severe pain and maladjustment by putting a mammal in the wrong regarding of the genesis can be induced its rules for making mammal. sense second, of an important relationship with another. And that if this pathology can be warded off or resisted, the total experience may promote creativity (e.g. eight conspicuous pieces of behavior of which four were entirely new—never before observed in this species of animal). ## conscious vs nature > Lamarck, probably the greatest biologist in history, turned that ladder:of explanation who said it starts with the changes leading up to man. upside down. He was the man infusoria and tha there were. His turning the taxonomy upside down is one of the most astonishing feats that has ever occurred. It was the equivalent in biology of the Copernican revolution in astronomy. > conservative of something. with a governor, the fuel supply is changed. As in the engine to conserve—to keep constant—the speed of the flywheel, so always in such systems changes occur to conserve the truth of some descriptive statement, some component of the status quo. Wallace saw the matter correctly, and natural selection acts primarily to keep the species unvarying; but it may act at higher levels to keep constant that complex variable which we call “survival.” stability is a goal by itself, [[andrew(bayesian cringe)]] > Wisdom of the Body, but nobody has written a book on the wisdom of medical science, because wisdom is precisely the thing which it lacks. Wisdom I take to be the knowledge of the larger interactive system—that system which, if disturbed, is likely to generate exponential curves of change. whatever trick that’s developed of the good of individual cannot be good for the population as it generates exponential curves so there cannot be wisdom in medical science 🙋‍♀️how can this logic justify my argument that founders shouldn't maximize the success probability of their venture? here the venture becomes the smallest unit (as lamark has put the taxomony upsidie down; it may act at higher levels to keep constant that complex variable which we call “survival.”) --- [[공현정]] ### 이중약속(Double Bind)과 창업자의 딜레마 대화에서 '이중약속'은 창업자가 처한 모순적인 상황을 설명하기 위해 '더블 바인드(Double Bind)'라는 개념으로 언급됩니다. 창업자는 서로 다른 이해관계를 가진 집단에게 상반된 메시지를 전달해야 하는 딜레마에 빠지게 됩니다. - **이론적 설명**: 창업자는 두 개의 자아, 즉 '판매의 미학'을 추구하는 자아와 '공급의 미학'을 추구하는 자아 사이에서 긴장을 겪습니다. - **판매의 셀프 (Sellability Self)**: 투자자나 고객을 만날 때는 비전을 극대화하고 흥분(excitement)을 유도하기 위해 '과대 약속(Over-promise)'을 해야 합니다. 이는 "도파민을 유발"하여 사람들의 참여와 에너지를 이끌어내는 사회적, 문화적 맥락에서 비롯됩니다. - **공급의 셀프 (Deliverability Self)**: 반면, 제품을 실제로 개발해야 하는 엔지니어(CTO)에게 과대 약속을 하면, 그들은 그것이 기술적으로 불가능함을 알기 때문에 신뢰를 잃고 팀의 사기가 저하됩니다. 이들에게는 현실적이고 실현 가능한 계획을 제시해야 합니다. - - **풍부한 예시**: - **테라노스(Theranos) vs. 테슬라(Tesla)**: 발표자는 이 개념을 설명하며 엘리자베스 홈즈와 일론 머스크를 비교합니다. 똑같이 과감한 약속을 하더라도, 일론 머스크의 약속은 '초남성성'으로 포장되는 반면, 여성 CEO인 엘리자베스 홈즈의 약속은 사기(fraud)로 규정되는 경향이 있다고 지적합니다. 이는 성별에 따른 사회적 편견이 어떻게 작용하는지를 보여주는 예시입니다. - **발표자의 개인적 경험**: 발표자 본인이 2018년에 창업했을 때, 여러 사람들을 만나면서 이러한 이중적인 약속을 해야 하는 상황 때문에 정신적으로 힘들었다고 고백합니다. - **여배우 출신 감독**: 대화 상대방은 유명 여배우가 영화감독으로 전향하면서, 기존의 여성적 이미지 대신 일부러 터프하고 남성적인 감독의 모습을 연출(staging)했던 사례를 언급합니다. 이는 상황에 따라 자신의 정체성을 다르게 표현하는 '셀프의 미학'의 예시로, 창업자가 겪는 이중적 상황과 연결됩니다.