# ๐Ÿ—„๏ธ๐Ÿข๐Ÿ‘พ Bounded Rationality vs Bounded Optimality *"์ œ์•ฝ์€ ๊ทน๋ณต์˜ ๋Œ€์ƒ์ด ์•„๋‹ˆ๋ผ ์ตœ์ ํ™”์˜ ์กฐ๊ฑด์ด๋‹ค"* | ๊ด€์  | Bounded Rationality<br>(Kahneman/Tversky) | Bounded Optimality<br>(Griffiths/์šฐ๋ฆฌ ๋ชจ๋ธ) | |------|-------------------------------------------|---------------------------------------------| | **์ฒ ํ•™์  ๊ธฐ๋ฐ˜** | ์™„๋ฒฝํ•œ ํ•ฉ๋ฆฌ์„ฑ ๋Œ€๋น„ ์ธ๊ฐ„์˜ ํ•œ๊ณ„ | ์ œ์•ฝ ํ•˜์—์„œ์˜ ์ตœ์  ์ ์‘ | | **์ฐฝ์—…๊ฐ€ ๋‚™๊ด€์ฃผ์˜** | ์ธ์ง€์  ํŽธํ–ฅ/์˜ค๋ฅ˜ | ์ œ์•ฝ ํ•˜์—์„œ ์ตœ์  ฯ„ ์„ ํƒ | | **๋ถˆ์™„์ „ ์ •๋ณด** | ๊ทน๋ณตํ•ด์•ผ ํ•  ํ•œ๊ณ„ | ๋น„์šฉ i๋ฅผ ๊ณ ๋ คํ•œ ์ „๋žต์  ์„ ํƒ | | **์ธก์ • ๊ธฐ์ค€** | ์ด์ƒ์  ํ•ฉ๋ฆฌ์„ฑ๊ณผ์˜ ์ฐจ์ด | V/iร—c ๋น„์œจ ํ•˜์—์„œ ์ตœ์ ์„ฑ | | **AI ๊ฐœ๋ฐœ ๋ชฉํ‘œ** | ์ธ๊ฐ„ ์˜ค๋ฅ˜ ํšŒํ”ผ ์‹œ์Šคํ…œ | ์ธ๊ฐ„ ์ œ์•ฝ ๋ณด์™„ ์‹œ์Šคํ…œ | | **์‹ค๋ฌด ์ ์šฉ** | ํŽธํ–ฅ ์ œ๊ฑฐ, ์˜ค๋ฅ˜ ์ˆ˜์ • | ์ธ์ง€ ์ฆ๊ฐ•, ์˜์‚ฌ๊ฒฐ์ • ์ง€์› | ## ํ•ต์‹ฌ ํ†ต์ฐฐ: Rational Ignorance์˜ ์ •๋‹นํ™” Tom Griffiths์˜ Resource Rationality๋Š” ์šฐ๋ฆฌ ๋ชจ๋ธ์˜ ์ฒ ํ•™์  ๊ธฐ๋ฐ˜: - **์ œํ•œ๋œ ๋ฐ์ดํ„ฐ**: ์ธ๊ฐ„์€ 20๋…„ ๋ฐ์ดํ„ฐ๋กœ ํ‰์ƒ ์ถ”๋ก  โ†’ ๋‚ฎ์€ ฯ„ ํ•ฉ๋ฆฌ์  - **๊ณ ์ •๋œ ๊ณ„์‚ฐ๋Ÿ‰**: 3ํŒŒ์šด๋“œ ๋‡Œ๋กœ ๋ชจ๋“  ๋ฌธ์ œ ํ•ด๊ฒฐ โ†’ ์„ ํƒ์  ์ •๋ฐ€๋„ ํ•„์š” - **์ œํ•œ๋œ ๋Œ€์—ญํญ**: ์–ธ์–ด๋ผ๋Š” ์ €๋Œ€์—ญ ํ†ต์‹  โ†’ ์˜๋„์  ๋ชจํ˜ธ์„ฑ ๊ฐ€์น˜ ## Ricardo์™€์˜ ๋Œ€ํ™” ํ•ต์‹ฌ > "Whatever behavior you see, find the computational system where this behavior is optimal" ์ฐฝ์—…๊ฐ€๊ฐ€ "overselling"ํ•˜๋Š” ๊ฒƒ๋„ ๊ทธ๋“ค์˜ ์ •๋ณด ์ง‘ํ•ฉ๊ณผ ๋น„์šฉ ๊ตฌ์กฐ์—์„œ ์ตœ์ : - ๋†’์€ V (venture value) โ†’ ๋†’์€ ฯ„ ์ •๋‹นํ™” - ๋†’์€ i (integration cost) โ†’ ๋‚ฎ์€ ฯ„ ์„ ํ˜ธ - ๋†’์€ c (complexity) โ†’ ๋ณด์ˆ˜์  ฯ† ์„ ํƒ *์ด๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ success probability๋ฅผ ๋‚ด์ƒํ™”ํ•˜๋Š” ์ด์œ ๋‹ค.*