2025-06-01
1. **Lotus (vehicle body/chassis)**:
- Provided chassis and body manufacturing
- Had experience with lightweight, high-performance sports cars
- Already understood the luxury sports car market segment
- Had engineering expertise in performance vehicle design
- Was closest to Tesla's target customer requirements
2. **Xcellent (battery assembly)**:
- Was a BBQ grill manufacturer transitioning to high-tech
- Had no experience with automotive or high-performance applications
- Required extensive training and support from Tesla engineers
- Had aluminum forming capabilities but limited technological sophistication
- Represented a significant capability gap that needed bridging
3. **Chroma (Power Electronics Module)**:
- Was a test equipment manufacturer
- Had some relevant electronics expertise
- Had built an electric scooter previously
- But was low-volume, high-margin business model
- Not familiar with automotive manufacturing requirements