snu labs, naver labs, harvard phd (what are good robots) -> verve motion (what are good company) how are ⭐️great robots are born from intricate intgration of great hardware and software - 2015 darpa's robotics challenge has either one of the hw and sw good - only software has delicate movement but physical can't follow; 조심스럽게 움직임 - only harware has good but can't 🙋‍♀️ - 2016 atlas - intricate vision customer: warmart, starmarket 2000 machine 고객사 (mandatory bp) make wearable robots -- market valuation - boston dynamics (1.1b), [symbotic](https://www.symbotic.com/) (13b), [abb](https://global.abb/group/en)(Helping industries outrun – leaner and cleaner) (100b), intuitive surgical (180b) revenue - boston dynamics (50m), symbotic (1.8b) great companies are born from creating markets and customers --- product market fit hypothesis -> how to update hypothesis in a lean way end user reject using - penetrable product