from [ringle](https://www.ringleplus.com/en/portal/materials/detail/3332?lessonId=2328647) ## concise 1. use plain language 2. communicate one thought at a time 3. split up sentences 1. run-on: In order to achieve our quarterly targets, which are higher due to increased competition, we need to align all team members with the new strategies we discussed, and also improve customer satisfaction by enhancing feedback mechanisms and product features based on reviews. 2. concise: To meet quarterly targets, we need to align the team with new strategies and improve customer satisfaction by enhancing feedback and product features. from [ringle](https://www.ringleplus.com/en/portal/materials/detail/3294) ## logic 1. concise overview and number your main points 1. offering overview primes your audience, preparing for upcoming nfo 2. Utilize the 'problem, solution, benefits' or 'problem, cause, solution' structure. - If you want to emphasize the justification for solving the problem and the value of the proposed solution, use the 'problem, solution, benefits' structure. - On the other hand, if diagnosing the root cause is crucial and the key is to prescribe a solution based on that analysis, the 'problem, cause, solution' structure would be more suitable. Here's an example: - Problem: In order to increase revenue, we need to measure user behavior data more effectively. - Solution: Therefore, I recommend that we implement ABC, a trusted data analytics tool that many companies are successfully utilizing for data measurement. - Benefits: This analytics tool provides intuitive dashboards and various visualization features, allowing us to easily derive data insights and enhance the speed and accuracy of our decision-making processes. 3. Back up your argument. - P (Point of view): State your perspective, which is your bottom line. [Phrases: “From my perspective” , “From my point of view” , “In my opinion.”] - R (Reason): Provide a reason for your point. [Phrases: "For the reason that”, “Owing to” , “Due to”, “On account of”, “Stemming from.”] - E (Example or Evidence): Give a concrete example or other evidence. [Phrases: "For example”, “For instance”, “To illustrate.”] - P (Point of view): Restate your point of view. (optional depending on the situation and length of your message)