# ์ผ๊ด€์„ฑ ์ฒดํฌ: ์—…๋ฐ์ดํŠธ๋œ ๋…ผ๋ฌธ ๊ตฌ์กฐ vs ํ˜„์žฌ 4-Phase Framework **๋ถ„์„์ผ**: 2025-11-24 **๋Œ€์ƒ**: `src/scripts/paper_generation/` 4-Phase ์ „๋ผ์ขŒ์ˆ˜๊ตฐ Framework --- ## โœ… ์ผ์น˜ํ•˜๋Š” ๋ถ€๋ถ„ (Consistent) ### 1. **์ฑ•ํ„ฐ-Phase ๋งคํ•‘** | ์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ | ํ˜„์žฌ 4-Phase | ์ƒํƒœ | |----------------|-------------|------| | Chapter 1: Introduction | Phase 1 (่ตท - ์ •์šด ๐Ÿข) | โœ… ์ผ์น˜ | | Chapter 2: Literature & Theory | Phase 2 (ๆ‰ฟ - ๊ถŒ์ค€ ๐Ÿ…) | โœ… ์ผ์น˜ | | Chapter 3: Empirical | Phase 3 (่ฝ‰ - ๊น€์™„ ๐Ÿ™) | โš ๏ธ ๋ถ€๋ถ„ ์ผ์น˜ | | Chapter 4: Discussion & Implications | Phase 4 (็ต - ์–ด์˜๋‹ด ๐Ÿ‘พ) | โœ… ์ผ์น˜ | ### 2. **Four-Module Framework (C-T-O-C)** - โœ… Phase 2์—์„œ **Customer, Technology, Organization, Competition** 4๊ฐœ ๋ชจ๋“ˆ ๋ชจ๋‘ ๋‹ค๋ฃธ - โœ… Module 2 (Technology Modularity)๋ฅผ core focus๋กœ ์„ค์ • - โœ… Real Options ์ด๋ก ๊ณผ Information Economics ๋Œ€๋น„ ๊ตฌ์กฐ ์œ ์ง€ ### 3. **Real Options Logic** - โœ… "Vagueness preserves option value" ๋…ผ๋ฆฌ ์ผ๊ด€๋จ - โœ… Modularity โ†’ pivot cost โ†’ vagueness effectiveness ์ธ๊ณผ ์ฒด์ธ ๋ช…ํ™• --- ## โŒ ๋ถˆ์ผ์น˜ํ•˜๋Š” ๋ถ€๋ถ„ (Inconsistent) ### 1. **๊ฐœ๋… ํ”„๋ ˆ์ž„์›Œํฌ ๋ช…์‹œ์„ฑ ๋ถ€์กฑ** **์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ๊ฐ€ ๊ฐ•์กฐํ•˜๋Š” 2ร—2 ๊ตฌ์กฐ**: ``` Axis 1: Value Creation (Customer, Technology) vs Value Capture (Organization, Competition) Axis 2: Resource Support vs Flexibility ``` **ํ˜„์žฌ ์ฝ”๋“œ ์ƒํƒœ**: - โŒ "Value creation vs Value capture" ๊ตฌ๋ถ„์ด **๋ช…์‹œ์ ์ด์ง€ ์•Š์Œ** - โŒ Customer/Technology๊ฐ€ value creation์—, Organization/Competition์ด value capture์— ์†ํ•œ๋‹ค๋Š” ์„ค๋ช… ์—†์Œ - โŒ "Resource support vs Flexibility" 2ร—2 ์ถ•์ด ๊ฐœ๋…ํ‹€์— ๋“ฑ์žฅํ•˜์ง€ ์•Š์Œ **๋ฌธ์ œ์ **: Phase 2 (`generate_02_theory_conceptual.py`)์˜ Section 2.4์—์„œ: > "This framework synthesizes insights from information economics (Module 1: Customer Heterogeneity), real options theory (Module 2: Technology Modularity), resource-based view (Module 3: Organizational Slack), and competitive dynamics (Module 4: Competitive Intensity)." โ†’ 4๊ฐœ ๋ชจ๋“ˆ์„ ๋‚˜์—ดํ•˜์ง€๋งŒ, **value creation/capture ๊ตฌ๋ถ„**๊ณผ **resource support/flexibility ์ถ•**์ด ๋ณด์ด์ง€ ์•Š์Œ. --- ### 2. **ํ•ต์‹ฌ ์šฉ์–ด ๋ถˆ์ผ์น˜** | ์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ | ํ˜„์žฌ ์ฝ”๋“œ | ์ƒํƒœ | |----------------|----------|------| | "vague promise" | "strategic vagueness" | โŒ ๋ถˆ์ผ์น˜ | | "When does a vague promise pay" | "strategic vagueness succeeds or fails" | โŒ ๋ถˆ์ผ์น˜ | **์˜ํ–ฅ**: - ์—ฐ๊ตฌ ์งˆ๋ฌธ์˜ ํ”„๋ ˆ์ด๋ฐ์ด ๋‹ค๋ฆ„ - "promise"๋Š” **commitment์™€ ๋Œ€๋น„**๋˜๋Š” ๊ฐœ๋… (entrepreneur๊ฐ€ stakeholder์—๊ฒŒ ํ•˜๋Š” ์•ฝ์†) - "vagueness"๋Š” **specificity์™€ ๋Œ€๋น„**๋˜๋Š” ๊ฐœ๋… (ํ…์ŠคํŠธ/์–ธ์–ด์  ๋ชจํ˜ธํ•จ) "Vague promise"๊ฐ€ ๋” **ํ–‰์œ„์ž ์ค‘์‹ฌ**(entrepreneur์˜ ์ „๋žต์  ์„ ํƒ), "Strategic vagueness"๋Š” ๋” **์†์„ฑ ์ค‘์‹ฌ**(ํ…์ŠคํŠธ์˜ ํŠน์„ฑ). --- ### 3. **AV Industry Focus ๋ถ€์กฑ** **์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ**: > "์ด ๋…ผ๋ฌธ์€ ํŠนํžˆ **AV(autonomous vehicle) industry๋ฅผ ์ค‘์‹ฌ**์œผ๋กœ" **ํ˜„์žฌ ์ฝ”๋“œ**: - โœ… Tesla, Waymo ์‚ฌ๋ก€๋Š” Phase 1 Introduction์— ๋“ฑ์žฅ - โš ๏ธ Phase 2 Theory์—์„œ AV-specific ํŠน์„ฑ ์„ค๋ช… ๋ถ€์กฑ - โŒ Phase 3 Empirics์—์„œ AV industry subsample ๋ถ„์„ ์—†์Œ (quantum, transportation์€ ์žˆ์ง€๋งŒ "AV"๋กœ ํŠน์ •ํ•˜์ง€ ์•Š์Œ) **๋ฌธ์ œ์ **: - General "hardware vs software" ๋˜๋Š” "transportation" ์ˆ˜์ค€์—์„œ ๋‹ค๋ฃจ๊ณ  ์žˆ์Œ - AV industry์˜ **ํŠน์ˆ˜์„ฑ**(regulatory uncertainty, sensor fusion complexity, safety-critical nature, ecosystem dependencies)์ด ๋“œ๋Ÿฌ๋‚˜์ง€ ์•Š์Œ --- ### 4. **Chapter 3 ๊ตฌ์กฐ ๋ถˆ์ผ์น˜** **์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ - Chapter 3**: ``` Part 1: AV industry์˜ 4๊ฐ€์ง€ ์˜ˆ์‹œ(case)๋กœ customer / technology / organization / competition ๋ณ„ ๋ชจํ˜ธํ•œ ์„ ํƒ์„ ๋ณด์—ฌ์คŒ. Part 2: Empirics โ€“ ์‹ค์ œ ๋ฐ์ดํ„ฐ/์ฝ”๋”ฉ/๋ถ„์„์œผ๋กœ vague promise์™€ investment outcome์˜ ๊ด€๊ณ„๋ฅผ ๊ฒ€์ฆ. ``` **ํ˜„์žฌ Phase 3 (`generate_03_empirics.py`)**: ``` PART A: EMPIRICAL STRATEGY - 3.1 Data Sources & Sample - 3.2 Measurement Strategy - 3.3 Empirical Specifications PART B: RESULTS - 3.4 H1 Results - 3.5 H2 Results - 3.6 Robustness Checks ``` **๋ฌธ์ œ์ **: - โŒ **Part 1 (Case studies)๊ฐ€ ์™„์ „ํžˆ ๋ˆ„๋ฝ**๋จ - ์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ๋Š” "4๊ฐ€์ง€ AV ์˜ˆ์‹œ"๋ฅผ ํ†ตํ•ด ๊ฐœ๋…์„ illustrateํ•˜๊ธธ ์›ํ•จ - ํ˜„์žฌ๋Š” ๋ฐ”๋กœ quantitative empirics๋กœ ๋“ค์–ด๊ฐ (descriptive โ†’ inferential stats) --- ### 5. **Hypothesis Framing ์ฐจ์ด** **์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ**: - Value creation๊ณผ value capture์˜ **joint optimization** ๊ด€์  - 4๊ฐ€์ง€ choice (customer, tech, org, comp)์˜ **์กฐํ•ฉ**๊ณผ trade-off **ํ˜„์žฌ ์ฝ”๋“œ (Phase 2, Section 2.9)**: ```python H1 (Main Effect): Vagueness โ†’ Early Funding (negative) H2 (Moderation): Vagueness ร— Hardware โ†’ Growth (interaction) ``` **๋ฌธ์ œ์ **: - H1/H2๋Š” **Technology Modularity (Module 2)์—๋งŒ ์ง‘์ค‘** - Customer heterogeneity, Organizational slack, Competitive intensity๋Š” "future work"๋กœ ๋ฐ€๋ฆผ - **Joint optimization** ๊ด€์  (์˜ˆ: customer vagueness + technology specificity ์กฐํ•ฉ)์ด empirically tested๋˜์ง€ ์•Š์Œ --- ## โš ๏ธ ์• ๋งคํ•œ ๋ถ€๋ถ„ (Ambiguous) ### 1. **"Commit vs Keep Vague" ์„ ํƒ ์กฐํ•ฉ** **์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ**: > "customer / technology / organization / competition ์˜์—ญ ๊ฐ๊ฐ์—์„œ > 'commit vs keep vague'๋ผ๋Š” ๋„ค ๊ฐ€์ง€ ์„ ํƒ ์กฐํ•ฉ์ด ์–ด๋–ป๊ฒŒ ๋‚˜ํƒ€๋‚˜๋Š”์ง€" **ํ˜„์žฌ ์ฝ”๋“œ**: - Phase 2์—์„œ 4๊ฐœ module์„ **๋…๋ฆฝ์ ์œผ๋กœ** ์„ค๋ช… (2.5, 2.6, 2.7, 2.8) - ํ•˜์ง€๋งŒ **์กฐํ•ฉ(combination)** ๊ด€์ ์˜ ๋ถ„์„์€ ์—†์Œ - ์˜ˆ: "Customer vague + Technology specific" vs "Customer specific + Technology vague" **๋ถˆ๋ช…ํ™•**: - ์—…๋ฐ์ดํŠธ๋œ ๊ตฌ์กฐ๊ฐ€ 4๊ฐœ choice์˜ **์กฐํ•ฉ ํšจ๊ณผ**๋ฅผ ์›ํ•˜๋Š”์ง€, - ์•„๋‹ˆ๋ฉด ๊ฐ๊ฐ์˜ **๋…๋ฆฝ ํšจ๊ณผ**๋ฅผ ์›ํ•˜๋Š”์ง€ ๋ช…ํ™•ํ•˜์ง€ ์•Š์Œ --- ## ๐Ÿ“‹ ์ˆ˜์ • ํ•„์š” ์‚ฌํ•ญ ์š”์•ฝ ### Priority 1 (High): ๊ฐœ๋…์  ์ผ๊ด€์„ฑ 1. **Phase 2 Section 2.4๋ฅผ ์ˆ˜์ •**ํ•˜์—ฌ: - โœ… ๊ธฐ์กด: "Four-module framework" - โž• ์ถ”๊ฐ€: **2ร—2 ๊ตฌ์กฐ ๋ช…์‹œ** - **Axis 1**: Value Creation (Customer, Technology) vs Value Capture (Organization, Competition) - **Axis 2**: Resource Support (commit resources) vs Flexibility (preserve options) 2. **์šฉ์–ด ํ†ต์ผ**: - "strategic vagueness" โ†’ "vague promise" (๋˜๋Š” ๋‘˜ ๋‹ค ์‚ฌ์šฉํ•˜๋˜ ๊ด€๊ณ„ ๋ช…์‹œ) - Phase 1 Introduction์—์„œ ์—ฐ๊ตฌ ์งˆ๋ฌธ์„: - "Why does strategic vagueness help some but hurt others?" - โ†’ "**When does a vague promise pay** in venture funding?" 3. **Phase 3์— Case Study Part ์ถ”๊ฐ€**: ``` PART 1: ILLUSTRATIVE CASES (NEW) - 3.1 AV Industry Context - 3.2 Case 1: Customer Vagueness (Waymo vs Cruise) - 3.3 Case 2: Technology Vagueness (Tesla vs Rivian) - 3.4 Case 3: Organizational Vagueness (Aurora vs Argo AI) - 3.5 Case 4: Competition Vagueness (Platform vs Point Solution) PART 2: QUANTITATIVE EMPIRICS (EXISTING) - 3.6 Data & Methods - 3.7 Results - ... ``` ### Priority 2 (Medium): AV Industry Specificity 4. **Phase 1 Introduction**: - Tesla vs Bosch ์‚ฌ๋ก€ ์œ ์ง€ํ•˜๋˜, **AV industry context** ๊ฐ•ํ™” - "Why autonomous vehicles?" 1-2 ๋ฌธ๋‹จ ์ถ”๊ฐ€ 5. **Phase 2 Theory**: - Module 2 (Technology)์—์„œ **AV-specific modularity** ๋…ผ์˜ - ์˜ˆ: Sensor fusion, HD maps, L4/L5 autonomy levels, regulatory constraints 6. **Phase 3 Empirics**: - Subsample analysis์— **"AV ventures" subset** ์ถ”๊ฐ€ - Transportation โ†’ AV๋กœ ์ขํžˆ๊ธฐ ### Priority 3 (Low): Hypothesis Expansion 7. **Phase 2 Hypotheses**: - H1/H2 ์œ ์ง€ (Technology focus) - H3~H6 ์ถ”๊ฐ€ (Customer, Organization, Competition) โ€” ๋˜๋Š” "future work"๋กœ ๋ช…์‹œ --- ## ๐Ÿ”„ ์ œ์•ˆํ•˜๋Š” ์ˆ˜์ • ๋กœ๋“œ๋งต ### Step 1: Terminology Fix (๋น ๋ฅธ ์ˆ˜์ •) ```bash # Phase 1, 2, 3, 4 ๋ชจ๋“  ํŒŒ์ผ์—์„œ sed -i 's/strategic vagueness/vague promise/g' generate_*.py # (์‹ค์ œ๋กœ๋Š” context-aware replacement ํ•„์š”) ``` ### Step 2: Phase 2 Conceptual Framework ๊ฐ•ํ™” - `generate_02_theory_conceptual.py` Section 2.4 ์ˆ˜์ • - 2ร—2 ๊ตฌ์กฐ (Value Creation/Capture ร— Resource Support/Flexibility) ๋ช…์‹œ - 4๊ฐœ module์ด ์ด 2ร—2 ๊ณต๊ฐ„์—์„œ ์–ด๋””์— ์œ„์น˜ํ•˜๋Š”์ง€ ์„ค๋ช… ### Step 3: Phase 3 Case Study Part ์ถ”๊ฐ€ - `generate_03_empirics.py`๋ฅผ ๋‘ ๋ถ€๋ถ„์œผ๋กœ ๋ถ„๋ฆฌ: - Part 1: Qualitative cases (new content) - Part 2: Quantitative empirics (existing content) - ๋˜๋Š” ๋ณ„๋„ generator `generate_03a_cases.py` + `generate_03b_empirics.py` ์ƒ์„ฑ ### Step 4: AV Industry Contextualization - Phase 1, 2, 3 ์ „์ฒด์— AV-specific ๋…ผ์˜ ์ถ”๊ฐ€ - Subsample analysis์— AV ventures ํฌํ•จ --- ## ๐ŸŽฏ ๊ฒฐ๋ก  **ํ˜„์žฌ 4-Phase framework๋Š”**: - โœ… **๊ตฌ์กฐ์ ์œผ๋กœ ์ž˜ ์„ค๊ณ„**๋˜์–ด ์žˆ์Œ (๊ธฐ์Šน์ „๊ฒฐ, 4 commanders) - โœ… **Core logic (Technology Modularity โ†’ Vagueness effectiveness)** ๊ฒฌ๊ณ ํ•จ - โŒ ํ•˜์ง€๋งŒ **์—…๋ฐ์ดํŠธ๋œ ๋…ผ๋ฌธ ๊ตฌ์กฐ์˜ ์ƒˆ๋กœ์šด ๊ฐ•์กฐ์ **๋“ค์„ ๋ฐ˜์˜ํ•˜์ง€ ๋ชปํ•จ: 1. Value creation vs Value capture ํ”„๋ ˆ์ž„ 2. "Vague promise" ์šฉ์–ด 3. AV industry centrality 4. Case study part in Chapter 3 5. 2ร—2 conceptual space (Resource Support ร— Flexibility) **๊ถŒ์žฅ ์‚ฌํ•ญ**: 1. **Phase 2 (๊ถŒ์ค€)๋ฅผ ๋จผ์ € ์ˆ˜์ •** โ†’ ๊ฐœ๋… ํ”„๋ ˆ์ž„์›Œํฌ ๊ฐ•ํ™” 2. **Phase 3 (๊น€์™„)์— Case Part ์ถ”๊ฐ€** โ†’ Qualitative + Quantitative ๊ตฌ์กฐ 3. **Terminology ํ†ต์ผ** โ†’ "Vague promise" ์ค‘์‹ฌ์œผ๋กœ 4. **AV context ๊ฐ•ํ™”** โ†’ Phase 1, 2, 3 ๋ชจ๋‘ ์ด๋ ‡๊ฒŒ ํ•˜๋ฉด **4-Phase ๊ธฐ์Šน์ „๊ฒฐ ๊ตฌ์กฐ๋Š” ์œ ์ง€**ํ•˜๋ฉด์„œ๋„, **์—…๋ฐ์ดํŠธ๋œ ๋…ผ๋ฌธ ๊ตฌ์กฐ์˜ ์š”๊ตฌ์‚ฌํ•ญ์„ ์ถฉ์กฑ**ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.